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Privacy Policy

Effective Date: January 19, 2025

EvokeMarketing.io (“we,” “us,” “our”) is committed to safeguarding your privacy and ensuring the security of your personal information. This comprehensive Privacy and Data Usage Policy outlines how we collect, use, disclose, and protect your data in compliance with relevant laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Information We Collect

We may collect the following types of information from you:

  • Personal Information: Name, email address, phone number, mailing address, and other contact details.

  • Account Information: Login credentials and account preferences if you register for our services.

  • Payment Information: Billing details for transactions processed via secure payment gateways.

  • Usage Data: Information about your interactions with our website, such as IP address, browser type, pages viewed, and time spent.

  • Marketing Data: Information provided during promotional activities, including survey responses or campaign participation.

2. How We Use Your Information

We use your information to:

  • Provide, maintain, and improve our services.

  • Personalize your experience and offer tailored marketing.

  • Communicate with you about updates, promotions, and other relevant information.

  • Fulfill legal obligations and ensure compliance with regulations.

  • Analyze website performance and user behavior to enhance functionality.

3. Web Analysis Using Google Analytics

EvokeMarketing.io utilizes Google Analytics, a web analytics service by Google Inc. (“Google”). Google Analytics employs cookies, small text files stored on your device, to analyze how users engage with our website.

  • Data Handling: Information generated by cookies about your website usage (e.g., IP address) is transmitted to Google servers in the USA. With activated IP anonymization, your IP address will be truncated within the European Union or European Economic Area before being transmitted to Google. Only in rare cases will the full IP address be sent to a Google server in the USA and truncated there.

  • Purpose: This data is used to evaluate website activity, compile reports, and improve user experience.

  • Opt-Out Options: You can prevent data collection by adjusting your browser settings or installing the browser plugin available at Google Analytics Opt-Out.

  • Note: We use the extension “anonymizeIP()” to ensure your IP address is processed in a way that prevents personal identification.

4. Google Ads Conversion Tracking

EvokeMarketing.io employs Google Ads Conversion Tracking to measure the success of online advertising campaigns.

  • Functionality: When you click on a Google ad, a temporary cookie is stored on your device. This cookie helps track actions like purchases or sign-ups without storing personal information.

  • Data Use: Data collected helps us understand ad performance and refine marketing strategies.

  • Opt-Out Options: Adjust your browser settings to disable cookies. This may affect some functionalities on our website.

  • Legal Basis: The processing is based on Art. 6(1)(f) GDPR, with a legitimate interest in targeted advertising and its evaluation.

5. TikTok Pixel and Ads

We use the TikTok Pixel, provided by TikTok Technology Limited, for targeted advertising and performance analysis.

  • Purpose: Allows TikTok to show ads tailored to users who have interacted with our site.

  • Data Use: Data collected is processed under TikTok’s Data Use Policy. Learn more at TikTok Privacy Policy.

  • Consent: Data processing relies on your explicit consent under Art. 6(1)(a) GDPR, which can be managed via our cookie notice.

6. HighLevel Analytics

EvokeMarketing.io uses HighLevel for analytics, marketing automation, and customer relationship management.

  • Data Collection: HighLevel collects data such as IP addresses, geographic location, browser type, and website interaction data. This data helps us understand user behavior and enhance service delivery.

  • Purpose: HighLevel enables us to automate marketing workflows, manage client relationships, and generate reports to optimize strategies and personalize communications.

  • Opt-Out: You may refuse cookies via your browser settings. For additional details, please refer to the HighLevel Privacy Policy.

7. LinkedIn Analytics and Ads

We utilize LinkedIn’s Insight Tag for conversion tracking and retargeting.

  • Purpose: Delivers personalized LinkedIn ads and provides reports on campaign performance.

  • Opt-Out: Manage ad preferences via your LinkedIn account or visit LinkedIn Privacy Policy.

8. Facebook Analytics and Ads

Our website integrates Facebook’s Custom Audiences and Facebook Pixel to enhance ad targeting.

  • Purpose: Tracks user interactions for tailored advertising and conversion tracking.

  • Opt-Out Options: Control ad preferences in your Facebook account or refer to Facebook Privacy Policy.

9. Social Media Plugins

We use social media buttons (e.g., Facebook, Twitter, LinkedIn) for enhanced marketing efforts. These buttons are embedded as HTML links to ensure no data is automatically transferred when visiting our site.

  • Interaction: Clicking a button redirects to the respective platform where further interaction occurs.

  • Privacy Details: Refer to the respective platform’s privacy policy for information about data collection and use.

10. Your Rights

Depending on your jurisdiction, you may have the following rights:

  • Access: Request a copy of the personal data we hold about you.

  • Correction: Request corrections to inaccurate or incomplete data.

  • Deletion: Request the deletion of your personal data under certain circumstances.

  • Opt-Out: Decline marketing communications.

To exercise your rights, please contact us at privacy@evokemarketing.io.

11. Data Security

We implement robust security measures, including encryption, secure servers, and regular audits, to safeguard your data. While we strive to protect your information, no system can guarantee absolute security.

12. Retention Period

We retain your data only as long as necessary to fulfill the purposes outlined in this policy or comply with legal obligations. When no longer required, we securely delete or anonymize your information.

13. International Data Transfers

If you are located outside the United States, your information may be transferred and processed in the U.S. or other countries with different data protection laws. By using our services, you consent to such transfers.

14. Updates to This Policy

We may update this Privacy and Data Usage Policy periodically. Changes will be posted on this page with the updated effective date. We encourage you to review the policy regularly.

EvokeMarketing.io
Email: beau@evokemarketing.io
Phone: 385-277-5515
Address: 272 W. Raspberry Dr. Saratoga Springs, UT 84004